Welcome to the United States Hispanic Business Council (“USHBC,” “we,” “us,” or “our”). We respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit www.ushbc.com (the “Site”). It is designed to comply with privacy laws across all 50 U.S. states, including but not limited to:

• California Consumer Privacy Act (CCPA)

• Virginia Consumer Data Protection Act (VCDPA)

• Colorado Privacy Act (CPA)

• Connecticut Data Privacy Act (CTDPA)

• Other applicable state and federal laws

By accessing or using the Site, you agree to the terms of this Privacy Policy. If you do not agree, please discontinue use of the Site.

1. Information We Collect

We collect personal information only when you choose to provide it. This may include, but is not limited to:

• Contact Information – Name, email address, mailing address, or phone number (e.g., when you fill out a form or subscribe to our newsletter).

• Professional/Employment Information – Organization or industry affiliation, if provided for relevant programs or events.

• Other Information You Provide Voluntarily – Such as responses in surveys, email communications, or other interactions with the Site.

We do not collect sensitive personal information (e.g., Social Security numbers, financial information, health data) unless you explicitly provide it as part of a specific inquiry or service request.

2. How We Use Your Information

We use your information for the following purposes:

• Responding to Inquiries & Requests – To communicate with you regarding questions, comments, or submissions.

• Providing & Improving Our Services – To deliver newsletters, event invitations, and other offerings, and to enhance Site functionality.

• Compliance & Protection – To comply with legal obligations, enforce policies, and protect rights, security, and property (ours and our users’).

• Advertising & Analytics – To show relevant ads and analyze Site usage via platforms such as Google Ads and Google Analytics.

We do not sell your personal information. Your data is shared only with trusted service providers that assist in operating our Site and providing services, as described in this Privacy Policy.

3. Cookies & Tracking Technologies

We use cookies, web beacons, and similar technologies to collect data about your interactions with the Site, such as:

• IP address

• Browser type and version

• Device information

• Pages visited & time spent

• Links clicked

This helps us improve user experience and optimize Site functionality.

Managing Cookies

You can adjust your browser settings to refuse cookies or alert you when they are being used. However, disabling cookies may affect Site functionality.

4. Google Ads & Third-Party Tracking

We use Google Ads to display targeted advertisements and Google Analytics to track usage patterns. These services use cookies to collect information about how you engage with our Site.

Interest-Based Advertising & Remarketing

• Google Ads uses cookies to show you relevant ads based on your browsing behavior.

• You can opt out of Google’s use of cookies via the Google Ads Settings page.

• You can also opt out of interest-based ads through the Network Advertising Initiative or the Digital Advertising Alliance.

5. How We MAY Share Your Information

We do not sell or rent your personal data. However, we may share your information with:

• Service Providers – Vendors that assist in hosting, analytics, and communication services (e.g., email delivery platforms).

• Legal & Compliance Obligations – If required by law or to protect our legal rights.

• Business Transfers – If USHBC undergoes a merger, sale, or reorganization.

All third parties receiving data must comply with strict privacy and security obligations.

6. Your Privacy Rights & Choices

Depending on your state of residence, you may have the following rights under applicable privacy laws:

• Right to Know – Request details about the personal data we collect and how we use it.

• Right to Access & Portability – Obtain a copy of your data.

• Right to Correct – Request correction of inaccurate data.

• Right to Delete – Request deletion of personal information, subject to legal exceptions.

• Right to Opt Out of Targeted Advertising & Data Sharing – Limit use of your data for advertising purposes.

To exercise your rights, please contact us at:

📧 Email: contact@ushbc.com

7. Data Security & Retention

We implement industry-standard security measures to protect your data. However, no online system is 100% secure. If you suspect a data breach, contact us immediately.

We retain your data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with legal obligations, or resolve disputes.

8. Third-Party Links & Services

Our Site may contain links to third-party websites. We are not responsible for their privacy practices. Please review their Privacy Policies before providing any information.

9. Updates to This Privacy Policy

We may update this Privacy Policy periodically. If changes are significant, we will notify you via email (if applicable) or by posting an updated version on the Site.

Last Updated: January 17, 2025

10. Contact Us

If you have any questions or concerns about this Privacy Policy, please reach out to us:

📧 Email: contact@ushbc.com