Logo of the United States Hispanic Business Council (USHBC) featuring a black and white illustration of the Capitol building and the organization's name.
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Board Members
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The
United States
Hispanic Business Council

The Leading Advocate for America’s Hispanic Business Community

Graphics with statistics about a Hispanic advocacy group: number 1 ranking in national media advocacy, over 500 media features, 73 billion media impressions, over 10 critical pieces of legislation supported, as of July 2025.
A digital badge with a #1 ranking and the text 'Most Featured' below, awarded by a Hispanic business advocacy group in a national media.
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Small Business News & Insights

Javier Palomarez sits down one on one with both candidates for U.S. Senate in Texas, Ken Paxton and James Talarico.

The USHBC recently hosted In Dialogue TEXAS where both candidates answered the same questions, asked on behalf of America’s small business community and centered on the issues shaping day to day life. Every question was informed by USHBC’s proprietary polling of business owners on what matters most to them.

WATCH | Ken Paxton Q&A Replay
Watch | James Talarico Q&A Replay

How the Texas Senate Race Shifted Among Texas Hispanic Business Owners, June to September 2026

In June 2026, the USHBC Texas Member Midterm Pulse found James Talarico leading Ken Paxton by 7 points among Texas Hispanic business owners, with roughly one in five respondents still undecided in the U.S. Senate race.

When USHBC surveyed the same membership again in September 2026, the undecided share had fallen to 11% and both candidates gained from that movement.

Paxton picked up 6 points and Talarico picked up 4, which narrowed the margin to 5 points, 47% to 42%.

Both waves were drawn from USHBC Texas membership. Party identification was identical in both waves, 34% Democrat, 30% Independent and 36% Republican.

USHBC Texas Member Survey

Survey Results
September Key Findings
view raw data, summary tables and key crosstabs

NBC News Features USHBC Voices on the Economic Challenges Facing Small Businesses

Javier Palomarez NBC News Now Feature

Javier Palomarez Recognized as Member of WSJ Board of Directors Council

Javier Palomarez WSJ BOD Council
USHBC Press Releases
Media Appearances
Recent Articles
USHBC Survey Results

Made in America

Real Stories of Real People Powering America’s Economy

Made in America is a USHBC initiative that highlights stories of the people powering America’s economy. Showcasing the lived experiences of small business owners and entrepreneurs, celebrating their stories, struggles, and successes that reflect the heart of American business.

Featured Story:

Romero Cookies

Made in America | Liddy Romero

For Liddy Romero, Romero Cookies began long before the company existed. It began with a South Texas bakery her great grandparents rebuilt after a fire, a storefront in McAllen where her parents sold the family’s cookies for forty years, and her father’s recipe. Today Liddy bakes, packs, and ships those same cookies herself from a commercial kitchen in Denver, carrying a four generation tradition to customers across the country. Her story reflects the resilience and craft at the heart of American small business. Read the full Made in America feature.

Read the Full Story

Explore real stories of America’s entrepreneurs breaking barriers, building communities, and redefining success. 

Made in America

USHBC Free Membership
Free

As a member of the USHBC, you gain direct access to the policies, resources, and relationships that move small business forward. You’ll receive issue specific surveys that shape our advocacy efforts and ensure your voice is heard in national conversations. Get a private line of communication to the USHBC team, exclusive event invitations, and ongoing access to the USHBC Newswire and Regulatory Report, your trusted source for timely, relevant updates affecting small businesses nationwide.

✓ Receive the USHBC Newswire & Regulatory Report
✓ Receive Surveys to Steer Advocacy Efforts
✓ Invitations to Exclusive Events and Potential Media Features
✓ Direct Line of Contact with USHBC
✓ Procurement Portal Access

Join The United States Hispanic Business Council and Amplify Your Voice in America’s Business Landscape

Become a Member

  • The USHBC’s mission is to ensure the success of the American small business community by promoting policies and people that benefit small businesses. The USHBC also assumes the role of a staunch defender of the small business and Hispanic communities when appropriate. Through relationships with corporate America and our elected officials, national media campaigns, proprietary polling and a strong digital presence, we help create the ideal environment for your small business.

  • The USHBC collaborates with stakeholders and elected officials in order to advance, or oppose, legislation that impacts American small businesses. Through strong and impactful relationships with Congress, the USHBC can ensure our nation’s laws and regulations create a strong small business community.

  • In the three years since its founding, the USHBC has been featured in over 300 nationally syndicated op-eds, news articles and television interviews. Priding ourselves on promoting policies and people that benefit the small business community, we never shy away from opining on issues that impact our community. All of our media and advocacy efforts are directly correlated with the proprietary polling of USHBC members, ensuring a fact and data-driven narrative.

  • The USHBC regularly hosts public events with local stakeholders and elected officials. These events include award ceremonies, forums and town halls. Most notably, the USHBC has hosted town halls with Senator Kyrsten Sinema (I-AZ) and Senator Ted Cruz (R-TX). All USHBC members receive invites to limited-capacity events. Additionally, events are live streamed and covered by national and local media.

US Hispanic Business Council Team
US Hispanic Business Council Team
USHBC policy priorities, Roadmap to a Prosperous America
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Read the Full USHBC Public Policy Blueprint
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Become a Member of the
United States Hispanic Business Council

Membership is free, for a limited time only.

Become a Member