USHBC Texas Member Midterm Pulse
Survey | Hispanic Business Owner Sentiment
June 2, 2026 – June 15, 2026
United States Hispanic Business Council
Texas Member Survey | Hispanic Business Owner Sentiment
Field Dates
June 2, 2026 – June 15, 2026
Sample
n = 1,012 Texas Hispanic Business Owners
Source
USHBC Proprietary Member Polling Program
USHBC Texas Member Midterm Pulse | June 2026
Talarico leads Paxton 43% to 36% among Texas Hispanic business owners.
Finding 01
The Cornyn Coalition is Splitting Wide Open
Among Hispanic business owners who voted for John Cornyn in the primary, 54% have consolidated behind Paxton. Nearly a quarter have already moved to Talarico and the rest remain undecided.
That remaining 22% of a key Republican subgroup is large enough to decide the race either way.
Finding 02
One in Five Hispanic Owned Businesses Lost a Worker to Deportation This Year
Share of businesses in each industry reporting the loss of at least one employee to deportation in the past year.
Finding 03
Cost of Living Is the One Issue That Unifies the Room
Every other issue tracked, job creation, immigration, healthcare, preserving democracy, splits by at least 7 points along party lines. This one does not.
Share who placed cost of living in their top 3 issues facing the country.
Finding 04
Where the Race Will Actually Be Won
Talarico is leading self identified Independents by more than 30 points. Trump's endorsement is doing real work to hold the Republican base however, it's actively costing ground with the voters still deciding.
We Turn Small Business Voices Into National Impact
Our advocacy starts with real data from real business owners.
Through our proprietary polling system, we regularly survey our network of more than 44,000 members to better understand the challenges facing entrepreneurs and small business leaders across the country.
The insights we gather shape our policy priorities, inform issue based campaigns, strengthen our media outreach, and give lawmakers in Washington a clearer picture of what small business owners are actually experiencing on the ground.
When our members speak up, we make sure they’re heard on Capitol Hill and beyond.
Want to help shape the conversation?
Become a member today to get exclusive access to our issue based surveys.