Meet The Disruptors: Javier Palomarez of the United States Hispanic Business Council

The Five Things You Need To Shake Up Your Industry.

Be Honest: It is important to be truthful and open with yourself, your team, the public, and your shareholders. Your team and your constituency deserve honesty. Being a fair-minded, honest broker, however unpopular it may be, is important.

As a part of our series about business leaders who are shaking things up in their industry, I had the pleasure of interviewing Javier Palomarez.

Javier Palomarez is the President & CEO of the United States Hispanic Business Council (USHBC). Palomarez is a leading voice in the areas of multi-cultural consumerism, marketing, small business, entrepreneurship, and the Hispanic electorate. He is an acclaimed spokesperson for small business and entrepreneurship, as well as a nationally recognized leader in the Hispanic community, being recognized as one of America’s most influential Hispanics for over a decade.

Thank you so much for doing this with us! Before we dig in, our readers would like to get to know you a bit more. Can you tell us a bit about your “backstory”? What led you to this particular career path? Can you tell our readers what it is about the work you’re doing that’s disruptive?

When I was 15, my mother passed away, leaving me parentless and living on the streets of McAllen, Texas. At the age of 19, after years of unimaginable experiences, I developed an unquenchable desire to improve myself. I earned my GED at night and saved money to attend college, where I was nominated for the Wall Street Journal Student Achievement Award by the dean and several business school professors. Through this award, I was able to focus on finishing school without worrying about having enough money for even a simple meal every day. In spite of not having the financial means, as part of the scholarship I received the Wall Street Journal every morning. As I read the pages, I became aware of what the world was experiencing and how solutions were needed. It led me to realize it was time to transcend my current situation and take charge of my future using the lessons from my collective experiences.

Many Latinos, often because of their circumstances, have a faith that motivates them to reinvent the world around them and create something truly special. It is that very spirit that drives my desire to represent Hispanic-owned businesses and critical issues affecting businesses and communities.

It is my mission at the United States Hispanic Business Council (USHBC) to disrupt the norms that govern how Washington and the non-profit community engage. Unlike other non-profits, the USHBC does not receive funding from local, state, or federal government entities. We are prohibited from doing so. As a consequence, the USHBC and I are able to speak agnostically and be the most trusted voice in business advocacy.

A clear example of this can be seen in the current Administration’s energy policy. Government-funded organizations remained silent on this policy, which benefitted a vast majority of them. Despite the fact that this had a clear and regular impact on our Hispanic community, the administration’s draconian policies against the traditional energy sector had downstream impacts on the transportation, construction, agriculture and manufacturing industries where over ⅓ of U.S. Hispanics work or own businesses. It was the USHBC that emerged as a thought leader against it. As a result of numerous television appearances, articles, and a letter to Congress, the USHBC successfully slowed the Administration’s energy policy, brought attention to the negative impacts, and saved thousands of jobs. It was only possible because the USHBC is disrupting Washington’s traditional relationship with business. Untethered and unbound by government funding that has made many non-profits reluctant from speaking out — the USHBC is truly making a difference.

Recently, the USHBC hosted a border crisis town hall in which national media, political, business, and community leaders were present. Among the USHBC’s many economic imperatives for the nation and the economy is immigration reform. This was a discussion unlike any other by a business association, as it highlighted the economic impact of migrants, border agents, their families, and the stressors facing local communities. Because at the USHBC, we see immigration reform as an economic imperative, necessary for the continued well-being of the American economy.

The work being done here is crucial. By disrupting Washington and nonprofit relationships, we can advocate for unbiased pathways to the American dream and help solve problems that would otherwise remain unsolved.

Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?

I’m not sure of a funny oversight, but I do remember an awkward experience that taught me a valuable life lesson. I was invited to give the keynote at a prestigious event and was filled with great pride knowing that my professional accomplishments had earned me recognition in an industry I worked so hard to establish a foothold within. I arrived early in my tuxedo to the black-tie-affair, dressed in my best attire, to prepare myself for this significant moment. While standing there, an elderly man approached me and asked where he could find the bar and a restroom. It was clear to me that the man saw me, a Hispanic male standing in a hotel lobby in a tuxedo, and assumed that I was hotel staff. Still, without hesitation, I led him to his desired locations and went on my way.

Later that evening, I gave my keynote, and the same gentleman was present. He recognized me as the person who had helped him earlier in the day and approached me afterwards, feeling embarrassed and apologetic for his mistake. Despite entering the evening feeling proud of my achievements, I was taken aback by the persistence of stereotypes and my own hesitation to speak out against them. That experience taught me the importance of being my own advocate and not allowing labelings to diminish my light. One can be graceful in such situations while still standing up for oneself and others.

We all need a little help along the journey. Who have been some of your mentors? Can you share a story about how they made an impact?

Despite only meeting John McCain, U.S. Senator (R-AZ) in the later years of his career, I quickly came to see him as a respected and revered mentor. He always believed in telling the truth and being honest with oneself, the public, and the people. Through his example, I was reminded that as a leader, it is important to acknowledge and address your shortcomings. No one is perfect, and people do not expect you to be. They expect you to lead. It is essential to be honest with yourself and evaluate your abilities. Surround yourself with people who can complement your weaknesses. If you start from there, people will forgive your mistakes. They will eventually forget the crisis, but they will not forget how you handled yourself during the difficult times.

Pointing fingers and lack of honesty and grace will not be soon forgotten. But it’s how you manage yourself through the crisis with composure and transparency that people will remember.

In today’s parlance, being disruptive is usually a positive adjective. But is disrupting always good? When do we say the converse, that a system or structure has ‘withstood the test of time’? Can you articulate to our readers when disrupting an industry is positive, and when disrupting an industry is ‘not so positive’? Can you share some examples of what you mean?

The Biden administration’s approach to energy policy has been criticized for its disruptive effects, as highlighted in my Newsweek op-ed. The administration’s decision to shut down oil and gas pipelines without a clear plan resulted in higher prices for transportation and distribution, causing harm to the American economy and people. Some businesses have had to tighten their belts and even resort to layoffs as a result of the disruption caused by the administration’s policies. This disruptive approach to traditional energy resources was predicated more on campaign promises than on a clearly thought out transition plan towards clean energy

In contrast, Amazon’s disruptive impact on the business world has been largely positive. The company’s platform has allowed small businesses to reach global markets and compete on a level playing field with larger corporations. This has been driven by consumer demand for price and quality and has put power in the hands of the consumer and leveled the playing field for America’s small business community. However, it is important to be mindful of disruption for its own sake, as it can sometimes have unintended negative consequences. Disruption should be pursued with a clear plan and consideration for its potential effects on stakeholders, rather than simply as a means to shake up the status quo.

Can you share five of the best words of advice you’ve gotten along your journey? Please give a story or example for each.

Be Honest: It is important to be truthful and open with yourself, your team, the public, and your shareholders. Your team and your constituency deserve honesty. Being a fair-minded, honest broker, however unpopular it may be, is important.

Remember your public: The public, whether they are buying shares or engaging with your brand in general, both expect honesty from you every time you take action.

People are watching: During times of crisis, it is crucial to remember that people will recall how you managed yourself through the situation more than the stumble. Stakeholders, whether they be investors or the general public, will either continue to invest in you or withdraw their support depending on how you navigate the situation. It is essential to remain focused, transparent, and to prioritize the needs and concerns of those impacted. We are all human. People will fail, we all do. But it is important to stay in the fight, not in the failure.

“Good Trouble”: Another of my mentors, U.S. Congressman John Lewis (D-GA), spoke of the importance of getting into “good trouble”. This leads us to ask ourselves, what actions can we take to add value and make a positive impact? How can we collaborate and form partnerships that lead to tangible improvements? How can we strive to leave things better than we found them? Ultimately, we should aim to be an organization that is known for its hard work and dedication to making a difference.

“Never measure wealth in dollars”: My mom taught me a more personal lesson, which is to never measure wealth in dollars. In today’s world, many are striving to attain the next big fortune to be the next LeBron James or Elon Musk. There is nothing wrong with those aspirations, but if your life revolves solely around accumulating material possessions, then you have missed out on the true essence of life. I believe that the purpose of life is to live a life of purpose. Have you loved deeply? How many people love you in return? How many life scars do you bear, and what kind of life have you lived? Have you lived beyond yourself and made an impact in other people’s lives? If all you can show for your life is material wealth, then you are missing out on what truly matters.

We are sure you aren’t done. How are you going to shake things up next?

For the USHBC, it’s really about pushing the status quo. The Latino community has not been adequately represented in the media and in public service, despite being a significant portion of the US population. There are more Hispanics in America than African Americans and Asians combined, yet our presence in decision-making and leadership positions is sorely lacking.

To push for change, it is important to continue to challenge the status quo and demand more representation in media and politics. This can involve advocating for more Latino representation in front of and behind the camera, as well as promoting and supporting Latino candidates for public office and in corporate America. Every aspect of American life relies upon Hispanic participation whether it be entertainment, business or politics.

One way to get more Latino representation in the forefront is by creating networks and platforms that highlight the accomplishments and contributions of Latinos in various fields. This can include supporting Latino-owned businesses, showcasing Latino artists and performers, and promoting Latino leaders and activists.

It is also important to address systemic barriers and biases that may prevent Latinos from accessing leadership positions. This can involve advocating for policies that promote diversity and inclusion, as well as supporting programs that provide education and training for underrepresented communities.

Overall, it will take continued effort and advocacy to ensure that the Latino community is adequately represented in the national discourse. However, by pushing for change and demanding more representation, we can make strides towards a more equitable and inclusive society, one that better reflects the changing face of America.

Do you have a book, podcast, or talk that’s had a deep impact on your thinking? Can you share a story with us? Can you explain why it was so resonant with you?

While I do not consider myself a religious guy, I believe inspiration lives everywhere. To that end, the bible has offered me a dynamic look at a man who overcame life’s darkest moments to become a north star that has inspired and connected millions of people throughout the ages. We learn of a man who broke laws, hung out with criminals, prostitutes, was imprisoned, chastised, disenfranchised, and on the outside looking in. But does anyone remember the powerful people of his time who judged and condemned him? The bible is relatable to business in so many ways. At one’s core, the great leaders throughout history have been able to connect with people despite facing challenges and adversity. By breaking the mold and challenging the status quo, they have been able to make a lasting impact on society.

Overall, I believe that as the world becomes more diverse and interconnected, the ability to understand and empathize with others becomes crucial for success and personal growth. This can come from a variety of sources, whether it be religious texts, personal experiences, or learning about different cultures and backgrounds.

Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

“Size Matters”. “Size matters” is a great reminder that the size of our hearts, thinking, vision, and dreams are what really matters in life. It encourages us to strive for big things and not settle for mediocrity.

I nearly lost my life at the age of 16. The idea that our days are limited and can be taken away at any moment is a sobering thought, but it can also be motivating to live each day to the fullest. It’s important to continue learning, pushing ourselves, and pursuing our passions because these are the things that give our lives meaning and fulfillment. (link more to heart, vision, dreams in the first paragraph)

Overall, this emphasizes the importance of living with purpose and intention and reminds us to appreciate the time we have on this earth.

You are a person of great influence. If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. :-)

I would love to see a society where our country can come together and work collaboratively towards a common goal. Unfortunately, due to the current political climate, it seems as though every day we are reminded of how divided we are as a nation. In the past, people were able to argue and still find ways to coexist. Today, division has seeped into families and friendships, causing even more tension and conflict.

It shouldn’t take a crisis like WWI, WWII, or 9/11 to bring us together as a nation. We need to find a way to work collaboratively in a more civil and respectful manner, without resorting to character assassination or violent acts. We need to understand that just because someone holds a different political ideology, it doesn’t make them any less American.

It’s important that we create a safe space where people can speak their minds without fear of being denounced or criticized. It’s become all too common to attack the messenger rather than listen to the message and engage in meaningful dialogue. We need to be able to express our opinions and beliefs without being pigeonholed or ostracized.

In summary, the increasing diversity in our society, especially within the Hispanic community, is something to be celebrated. People are finding a place to call home, and we need to embrace and respect these differences while finding common ground to work towards a brighter future, and a shared prosperity.

How can our readers follow you online?

I invite your readers to learn more about the important work we do by visiting us at https://ushbc.com.

This was very inspiring. Thank you so much for joining us!